This identity is a fictional project made as a hiring test for a parisian agency.
They ask me to create a poster and program leaflet for an outdoor festival located in Lyon.
Plenty of activities were proposed such as cinema, theatre, concert, dance, sport and games. The overall tone needed to be fun and dynamic.
So, I decided to create a playful mascot, who will disguise herself according to the activity she will choose to be part of. She will definitly be the center of the event identity.
As you can see above, I proposed 2 main poster leads with different graphic approach and typeface works.
Artistic direction, character design, illustration, graphic design