The Daily Couture blog presents the Haute Couture master craftsmen and also organized guided tour to visit their workshops.
For the main logotype (The Daily couture), I used a serif typeface inspired by old newspaper that I associated with a ribbon referring to couture.
For the second logotype (I Paris savoir-faire), I chose to reinvent the famous « I Paris souvenir » by creating a heart looking like a pincushion.
I also designed various illustrations referring to journalism, fashion, craftmenship, Paris, and used them to create the blog identity.
Diptic Design Agency / The Daily Couture
Logotypes, contact card,, illustration, web design & integration