Dorothée Dacosta-Noble | Naturalia breake the rules
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Naturalia breake the rules

About This Project

This video presents the 3 main values of Naturalia, an organic supermarket chain which celebrates it’s 45 anniversary.

The (already made) art direction mixed revolutionaries illustrations, referring to old communists posters, with a cute cartoon imagery (flying vegetables, bees and dragonfly).

The challenge was to express their strong commitments with a casual and cheerful tone.

 

Agency / Client

Agence Heidi / Naturalia

My role

Storyboard, animation, sound design

Category
Inspiring, CSR, Explainer videos, Educational, Motion, Illustration