This video presents the 3 main values of Naturalia, an organic supermarket chain which celebrates it’s 45 anniversary.
The (already made) art direction mixed revolutionaries illustrations, referring to old communists posters, with a cute cartoon imagery (flying vegetables, bees and dragonfly).
The challenge was to express their strong commitments with a casual and cheerful tone.
Agence Heidi / Naturalia
Storyboard, animation, sound design